Repair ritual
For breakage, bleach and chemical damage.
Damage control, done properly. A pH-balanced Hanbang cleanse, hydrolyzed keratin conditioner and a serum for the most compromised lengths.
The ritual
In order
Sublimizhair Shampoo
A pH-balanced Korean Hanbang formula that cleanses without stripping what damaged hair has left.
Open Step 02Sublimizhair Conditioner
Hydrolyzed keratin penetrates the shaft and rebuilds elasticity. Leave for a full three minutes.
Open Step 03Sublimizhair Serum
The finishing act — a targeted seal for the most compromised mid-lengths and ends.
OpenExpected timeline
Visible softness in 4 weeks. Rebuild in 8–12.
Hair biology is slow. Photograph the same area every two weeks in the same light — the camera notices before the mirror does.
How to use
- 01
Cleanse · 2 min
Massage into the scalp, not the lengths. The suds cascading down will clean the rest. Rinse thoroughly.
- 02
Condition · 3 min
Apply from mid-length to ends, comb through with fingers, then leave for a full three minutes. Rinse cool to seal the cuticle.
- 03
Seal · 3 min
On towel-dried hair, warm the serum in your palms and press into the most damaged sections. Daily post-service, then twice weekly.
From the community
"My bleached ends stopped snapping in the shower. Four weeks and I can actually run a comb through them."
Sophie L.
Paris, FR
"The shampoo lathers well without stripping. Colour is holding longer between salon visits."
Emma W.
London, UK
"I've tried every repair mask on the market. This ritual is the only thing that gave me elasticity back."
Priya R.
Sharjah, UAE
Common questions
How long between wash days?01
For damaged hair, two to three washes a week is the sweet spot. Daily washing — even with a gentle formula — is unnecessary and doesn't give the cuticle time to settle.
Can I use this on colour-treated hair?02
Yes. The formula is colour-safe and pH-balanced to keep the cuticle closed, which actually extends dye longevity.
Do I need all three products?03
The shampoo and conditioner are the foundation. The serum is the multiplier for anyone with mid-length or below-the-shoulder damage.
Is this silicone-free?04
Yes. No dimethicones, no cyclomethicones — the softness is real, not a coating that washes off.
When will I see a change?05
Softness and slip in the first week. Structural rebuild takes 8–12 weeks — the hair has to grow the repaired shaft.
Begin the ritual