GHORI
Ghori Trading LLC
Dubai · --:--:--

00 · Prologue

Chapter 00 / 06

A house
without
borders.

Curated from One by Omniyat, our Business Bay studio in Dubai — formulated with specialist laboratories across three continents.

Belgian trichology, Korean Hanbang science, Indian cold-pressed traditions — brought together under one honest standard, packed and shipped from Dubai.

3

Continents

Yes

Cruelty-free

8

Formulas

Dubai

Based in

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01 · The house

Founded
in Dubai.

The GhoriGhori Trading LLC

Ghori began with a simple observation: the best haircare thinking isn't in one place. Korean herbal science, Belgian trichology labs, and Indian cold-pressing traditions each have something to offer — but they rarely sit under one honest, carefully edited brand. We wanted to build that house.

Founded in Dubai and operating from One by Omniyat in Business Bay, Ghori Trading LLC curates and crafts beauty without borders. We partner with specialist laboratories in Belgium, South Korea and India — each chosen for a specific craft they already do well.

We believe beauty is not applied; it is revealed. Our job is to remove what gets in the way — damage, dullness, doubt — with formulas that respect your biology and your intelligence. No miracle promises. No fear marketing. Just honest ingredients at useful concentrations, and the patience of a real ritual.

02 · Formulation network

Four coordinates,
one house.

Each laboratory chosen for a specific craft it already does well — not for a marketing story.

01AE

Dubai.

House · Curation · Dispatch

25.1858°N · 55.2611°E

02BE

Belgium.

Trichology laboratory

50.8503°N · 4.3517°E

03KR

South Korea.

Hanbang herbal science

37.5665°N · 126.9780°E

04IN

India.

Cold-pressed botanical oils

12.9716°N · 77.5946°E

03 · House principles

Six rules,
not one bent.

The house rules we return to every time we consider a new formula, a new supplier or a new shelf.

01

Commitment to Care

We test every formula on real hair and real skin before release, and we only launch what we would use ourselves.

02

Empowerment through Trust

We publish full ingredient lists and explain what each ingredient is there for, so you can decide with confidence.

03

Sustainability as Standard

Packaging is chosen to be recyclable where possible, and we prefer suppliers whose practices match our values.

04

Cruelty-Free Ethics

None of our products are tested on animals, and we work with partners who share the same position.

05

Culture of Giving

We try to give more than we take — to customers, to the community, and to the people who make our formulas.

06

Transparency & Integrity

If a formula contains a sulfate, we say so. If results take time, we say so. Honesty is the ingredient we never skip.

04 · Timeline

From idea
to shelf.

  1. 2023

    The house opens

    Ghori Trading LLC is founded in Dubai with a simple idea: pull together the best haircare thinking from around the world, and make it available under one honest, carefully edited brand.

  2. 2024

    The network forms

    We partnered with specialist labs in Belgium, South Korea and India to build the first Ghori formulas. Each partner was chosen for a specific craft they already do well.

  3. 2025

    The collection ships

    The first Ghori range goes live. Oils, shampoos, serums and tools are shipped from Business Bay, Dubai, to customers worldwide.

Celebrating authenticity

True radiance
stems from embracing
one's natural essence.

— The Ghori philosophy

05 · The atelier · Business Bay

One
by Omniyat.

Our studio is inside One by Omniyat in Business Bay, on the Dubai Water Canal. This is where we curate, quality-check and dispatch the collection.

Entity
Ghori Trading LLC
Building
One by Omniyat
District
Business Bay
City
Dubai, United Arab Emirates
Latitude
25.1858°N
Longitude
55.2611°E

Coordinates

25.1858°N

55.2611°E

One by OmniyatBusiness Bay · Dubai

06 · Invitation

Begin
your ritual.

A curated collection of oils, serums, shampoos and tools — shipped from our Dubai studio to wherever you are.

Reveal
Your Inner
Shine
Editorial GHORI portrait